5.12.19 - Heather Winnicki - Vice President of Product Development

6 Reasons Why You Need to Invest in Data-Driven Audience Insights Now

Advertising is all around us, shaping our minds from early childhood. Growing up, I vividly remember the BETA vs. VCR debate, tube socks and aqua net hairspray. Even in that simpler time in terms of technology, fashion and hair product options, advertising and branding play a large role in my memories

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6.28.19

The Power of Connection

Marketers know the importance of personalization. However, most don’t know how to use personalization to drive an authentic connection with audiences. Infogroup’s research lays out the crucial steps that brands must take to establish a lasting bond.

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5.7.19

The Surprising Strength of Direct Mail Marketing

Direct mail is often an afterthought in a marketer’s advertising strategy. However, direct mail has a strong influence on purchasing decisions. Infogroup found that 58% of consumers are regularly reading direct mail, and a hefty 40% would consider making a purchase

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3.17.19

The Power of Personalization

More consumers than ever before have indicated that personalized messaging is crucial in marketing communications. In fact, almost half are willing to switch to brands that personalize their messaging.

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4.25.17

Top Metro Areas for Home Improvement & Lawn and Garden Projects This Summer

Introduction Home improvement and lawn and garden care remain a growing trend in the U.S. market. According to Metrostudy, the remodeling industry closed 2016 on a strong note with the Residential Remodeling Index (RRI) reaching an all-time high of 106.1, a healthy increase of 4.5 percent from one year earlier. The index has now seen […]

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4.3.17

Can’t Choose Between Beer or Wine? in Portland, You Don’t Have To

Where do beer or wine drinkers live, and what kind of lifestyles do they lead? In an ongoing series of consumer and business insights, Infogroup ranked top beer and wine cities in the U.S., utilizing Infogroup’s verified business database of more than 15 million records. The study analyzed U.S. Metropolitan Statistical Areas (MSAs1) of more […]

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10.6.16

Today’s Key Voter Profile

What Does Today’s Key Voter Look Like? The 2016 presidential race has certainly been unlike any other election season in recent memory. In previewing this year’s campaign, Infogroup is taking a data-driven approach to answer the following questions: 1. Where do Republicans and Democrats tend to work? 2. What is the profile of a typical […]

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