6.29.20

How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies

From client pitches to campaign execution, deep audience insights are helping agencies redefine their relationships with brands. Find out how agencies use consumer data to inform decision-making, drive new business, improve campaign performance.

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4.3.17

Can’t Choose Between Beer or Wine? In Portland, You Don’t Have To

Where do beer or wine drinkers live, and what kind of lifestyles do they lead? In an ongoing series of consumer and business insights, Infogroup ranked top beer and wine cities in the U.S., utilizing Infogroup’s verified business database of more than 15 million records. The study analyzed U.S. Metropolitan Statistical Areas (MSAs1) of more […]

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10.6.16

Today’s Key Voter Profile

What Does Today’s Key Voter Look Like? The 2016 presidential race has certainly been unlike any other election season in recent memory. In previewing this year’s campaign, Infogroup is taking a data-driven approach to answer the following questions: 1. Where do Republicans and Democrats tend to work? 2. What is the profile of a typical […]

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7.27.16

Defining the Hippest U.S. Cities Infographic

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7.27.16

Defining the Hippest U.S. Cities

Do you ever wonder what defines a hipster or where they gather? We are all familiar with the mustache, thick-framed glasses, outrageously expensive coffee and the skinny jeans/plaid shirt combo. True hipsters, however, identify themselves not only by a certain look but also by a set of ideals. According to UrbanDictionary.com, hipsters are mainly men […]

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4.5.16

Top 10 U.S. Sweet Tooth Cities Infographic

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4.5.16

U.S. Sweet Tooth Sweet Spots

Americans have a soft spot for sweets. Whether it’s a treat to accompany their morning coffee, a sweet snack during the day, or dessert at the end of a meal, it’s undeniable that Americans have a sweet tooth. In an ongoing series of insights, Infogroup, the leading provider of innovative marketing and data solutions, looked […]

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