Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

New Yes Lifecycle Marketing report reveals new milestones for smartphone usage, and finds lower email volume but higher unsubscribe rates post-holiday

Research: Less than One-Quarter of Brands Utilize Instagram, Despite it Being the Fastest Growing Social Platform

PORTLAND, OR – Mar. 16, 2015 – Just 23 percent of brands actively include Instagram as part of their social marketing strategy. This is despite the fact that, overall, brands on Instagram are acquiring new followers at more than twice the rate of other social platforms.

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