Survey: Big Data Marketing Budgets Rise Again in 2014, But Hiring Slows

Infogroup Targeting Solutions survey at DMA13 Conference finds companies continue to make technology investments, but focus on data analysis could suffer without adding people

OMAHA, NE. – Jan. 27, 2014 – Most companies will continue spending heavily on big data marketing initiatives in 2014, but fewer companies plan to hire for data-related positions compared to a year ago, according to an annual study from Infogroup Targeting Solutions.


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